Role Associate Creative Director
Agency: Merkle Digital Experience
Agency: Merkle Digital Experience
Key Contributions
/ Art Direction
/ UI Design
/ Art Direction
/ UI Design
![](https://cdn.myportfolio.com/bdbe5994f9754313f4d5e5f8a29b86da/b426c72d-46ff-48fc-a769-7033fc8922c5_rw_1920.png?h=adb17c73c37b0a03cfaa29d4f34e99e0)
PacSun is a retail clothing brand rooted in the youth oriented culture and lifestyle of California. After noticing a boost in interaction with the loyalty program on the PacSun app, it was time to re-design and redefine a more robust program. The end goal was to stand up a totally new, scalable program that would convert at an even higher rate.