Role Art Director / Designer
Agency Merkle Digital Experience

Key Contributions
/ Art Direction
/ UI Design system 
/Design System Management

Brand Research
We assess how Canon and competitors brands were being expressed across all channels—from logos and presentation decks to websites, Instagram stories and Facebook ads. This helped us established where the brands strengths and weaknesses were and we could more effectively communicate and inspire our audience. 
Refreshed Design
We approached the challenge with a clear, powerful, and strategic vision – one where a range of customers seamlessly shop for the products they love, receive the support they need, and gain inspiration from Canon. As part of the digital transformation, we established a bold refreshed look for Canon, complete with iconic logo, a new visual system and a custom set of AEM templates and components.

You may also like

Back to Top